We are bombarded by countless marketing and advertising messages every single hour of every day, up to 5,000 to put it into context. With consumers reaching saturation point, it is well overdue to start looking at alternative methods of grabbing their attention and acquiring their custom.
It is now about being cleverer marketers, and understanding that traditional marketing is becoming exponentially less effective by the second, and it is now time to find smarter ways of engaging with your consumers.
This is where content marketing comes into play. These 8 points illustrate the reasons for exploring content marketing as a smarter way of attracting, engaging and retaining your customers.
Attracting new customers
Through the maintenance of a blog and keeping your social media platforms active, you will do more than pull in potential new relevant business leads, you will also attract customers you would not necessarily reach through traditional marketing and advertising techniques.
Establishment as a thought leader
If you want to be perceived as knowing your stuff within your specific industry, then a successful content marketing strategy is for you. Through the distribution of topical industry facts and news, consumers will turn to you for guidance, advice and knowledge, resulting in an increase in potential customers.
Compared to traditional forms of advertising and marketing, dealing with insertion fees and huge creative development costs, content marketing is relatively cheap and extremely effective. The setting up of blogging and social media platforms is very cost-effective.
Enhance brand image
Content marketing allows you to deliver a much fuller personality and brand image to your audience. There is no longer the risk of failing to pack in all elements of your brand into the 15 second radio adverts you could barely afford, in the hope a handful of your demographic would hear and take note. Content marketing allows for a richer story to be developed over time, providing you with the depth necessary for the effective delivery of your brand message.
Due to the depth and richness content marketing offers your customers, as previously discussed, they are more likely to engage and interact with the messages you are delivering. Content marketing opens up a dialogue with your customers that traditional forms of marketing and especially advertising, fail to do. With increased engagement comes increased brand awareness and an increased potential for customer acquisition and retention.
Attracts genuine interest
With content marketing, the engagement and interaction you gain will almost always be sincere. If your content is delivered appropriately through the correct medium suited to your audience’s demographic, as well as using content of relevance to their interest, it will attract genuine interaction.
Adaptable to any industry
Content can be created across any industry or topic, no matter how bland or exciting, whether you are a B2B or B2C organisation. More traditional forms of communication, especially highly visual advertising is not always suitable for all industries and organisations, making content marketing ideal for all.
Builds enduring relationships
Traditional forms of advertising and marketing can be criticised for forming superficial and shallow relationships with customers. However, content marketing takes relationships with customers to a more enduring level. Although it takes time to build these relationships through the delivery of a content marketing strategy, the relationships you build with your customers will be lasting and stand the test of time.
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