Three simple steps to simplify your Social Media activities.
In an ever increasing world of social media platforms, many small, and even medium sized businesses (SMEs), are struggling to keep up with the latest social media platforms let alone find the time to manage their social media accounts.
At SMBE we all too often see businesses excited to launch their social media presence but find that after time it becomes laborious, and in some case not cost-effective to help grow their business.
We are often asked ‘Do I really need to post every day to our accounts?’ or ‘Is it necessary to answer customer queries via social media straight away?’ To answer such questions we have to look at your business, its market (demographics) and available time and budget for your social media activities.
We know B2C businesses are more likely to benefit from social media that B2B, that unanswered or angry customers on social media can go viral and severely damage a brand. We also know sporadic postings, just reposting old or other’s content, and having social media accounts ‘just because our competitors do’, can lead to customers feeling lost, or that your brand/company just does not care.
Here are 3 simple steps to simplify your social media activities.
Step 1 – Select appropriate social media platforms
You don’t need every social media platforms to impress or feel it will increase your chances of more clients. You would be better to select one or two platforms to start – it is easy to add more at a later date. There is a good deal of information on the internet that can help you select the best social media platform(s) based on your customer-base demographics, product type, etc. For example, if you are targeting a more business type of person, if might be best to use Twitter, or a younger audience perhaps Facebook. Remember, you have to manage these platforms, so always be aware of your time constraints.
Step 2 – Content is King!
If you are posting to platforms such asFacebook, InstagramorTwitter, make sure it is relevant to your business and its industry. Make sure you mix your business news with industry content. No one wants to hear how wonderful you are all the time – be a bit humble. Quality content is king. Don’t retweet everything, and make sure what you are posting will be of interest to your followers. Keep it brief and remember they can always click on a link in the post to learn more on your blog or website.
Step 3 – Customer Care
The more social media platforms you have, the more channels there are to monitor for negative and positive comments/feedback. A negative query or comment that goes unanswered has the potential to go viral in a bad way, possibly damaging your brand equity. 24 hours is a maximum wait to reply to a customer query. Here at SMBE we teach clients to respond ASAP, and have a target of 10-15 minutes.
Sticking with these three simple steps will help you to enjoy your social media updates, not be overwhelmed with scheduling posts and prevent missed customer queries!
As we know social media can help your business presence. If you have any questions or want help with your social media strategy or activities, contact Social Media Brand Experts (SMBE) firstname.lastname@example.org, +44 (0) 208 004 4545 or through Twitter @SMB_Experts.
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